OFC: Office Channel is a creative communications agency and video production studio. We inject entertainment value into key business initiatives to create buzz, drive engagement and maximize results one cubicle at a time.
OFC helps employers by transforming training and culture into must-watch programming. We also help marketers connect with consumers during the digital coffee break, where a majority of online video viewing takes place.
Meet some of the world's top communications experts as they share key takeaways from Marcus Evans' Internal Communications conference held in sunny Orlando Feb 15-16, 2017. Get inspired about engaging your employees today!
Catch-up with Rod Thorn, Senior Director of Communications at PepsiCo. Rod focuses on internal and executive communications at the beverage industry icon, home to Pepsi, Gatorade, Mountain Dew, and Aquafina. A playwright in his spare time, Rod recently launched “Ignited”, a monthly video series that showcases the creative and inspiring video submissions of frontline employees ranging from drivers and loaders to merchandisers and production personnel.
OFC delivers complete creative solutions spanning pre-production (concepts, storyboards, scripts), production (video shoot with cameras, lights, sound), and post-production (edit, music, graphics, animation). Clients brief us on business challenges and we translate that into amazing stories.
Our services deliver on the "3P" pillars of effective video:
- Programming: buzzworthy short-form videos featuring employees & executives in front of the camera.
- Promotion: high-impact premiere screenings, user-generated video contests, and social media campaigns that drive awareness, viewership and participation.
- Platform: intuitive YouTube-like social video portal powered by Kaltura MediaSpace that enables employees to watch, upload and interact with video on any device in a secure environment.
OFC marries the power of pop culture with the imperative to earn employee attention.
Jordan Berman founded OFC after recognizing that a majority of web video is watched during the digital coffee break between 2-4pm. Jordan fused his entertainment background at Showtime and MTV with mobile expertise honed at AT&T to elevate employee engagement via OFC.
Jordan’s 2006 production of Cube Fabulous, an irreverent cubicle makeover show, generated millions of online views and inspired his team's mission of supercharging corporate storytelling to win employee hearts and minds. Berman has a BS in Industrial & Labor Relations from Cornell University and an MBA in Marketing from the NYU Stern School of Business.
Learn more about OFC’s unique approach to workplace media and the at-work audience.
Explore how we can help you engage the at-work audience via our unique methodology that delivers results.