AT&T: Escape the Cube

CHALLENGE

The AT&T Business marketing team needed to engage entrepreneurs and small business owners around the idea that AT&T truly understands the technology needs of small enterprises.

SOLUTION

OFC created and produced “Escape The Cube”, an episodic entrepreneur profile series that details how fascinating individuals left dull day jobs to launch dream start-ups, assisted by new technology. The series lives at Business Circle, AT&T’s community for entrepreneurs seeking advice on technology.

RESULT

The video series became one of the most highly viewed programs on the site and one episode generated more than 170,000 views.

Hired OFC. Got Promoted.

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