AT&T: Stem Hero

CHALLENGE

The AT&T Business marketing team sponsored a cable TV series about female entrepreneurs and needed a video showcasing the telecommunications company’s support of women pursuing degrees in STEM: Science Technology Engineering Math.

SOLUTION

OFC created and produced “STEM Role Model”, an emotional 2-minute video where a teenage girl surprises her mom, a network security engineer, with a touching cellphone video tribute explaining why her mom is a STEM hero and inspiration.

RESULT

The powerful video positioned AT&T Business as a champion of women in STEM while celebrating the impact parents can have on encouraging their children to achieve anything their heart desires.

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