Ondeck: Mug Shots

CHALLENGE

OnDeck Capital, a small business lender, needed to humanize their management team and showcase a unique company culture for prospective job applicants.

SOLUTION

OFC produced OnDeck Mug Shots, a series of 3-minute videos where employees reveal their true selves by sharing a favorite coffee mug. The employees then talk about what they love about OnDeck and how the company has enabled them to achieve life goals.

RESULT

The video series became a key part of the talent acquisition process and helped generate job candidate engagement and applications.

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