Pepsico: Diversity Leadership

CHALLENGE

PepsiCo sought to build buzz amongst managers for exciting them about taking a new Diversity Leadership Training eLearning program.

SOLUTION

OFC produced “Ignite The Culture”, an eye-opening video where a spectrum of diverse employees share powerful demographic statistics about the US workforce. The diversity snapshots were followed by an impassioned conversation between PepsiCo’s President and his VP Sales where they talk about championing diversity as an elemental part of being a great leader.

RESULT

The video generated conversation among PepsiCo managers who enrolled in the new eLearning program at levels that surpassed expectations.

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