INTERVIEW WITH PATTY ROWELL OF AMAZON: ROCKSTAR OF CULTURE & COMMUNICATION

Patty Rowell, head of Employer Brand for Amazon Web Services.

INTERVIEW WITH PATTY ROWELL OF AMAZON: ROCKSTAR OF CULTURE & COMMUNICATION

This past August 8-9, Internal Communications professionals flew to Chicago to join the 2nd Edition Marcus Evans Internal Branding & Employee Experience Conference produced by Marcus Evans. While sponsoring this conference, OFC had the privilege of meeting many of these culture & communications professionals and discussing their biggest challenges & learnings; specifically navigating change management while winning employee hearts and minds around new initiatives and corporate culture change.

At the conference, we spoke to Patty Rowell, head of Employer Brand for Amazon Web Services.

Watch this video, or read below to learn how Patty masters the art of communication to connect with Amazon employees.

“The art of communication is really this ability to connect with other people.

My name is Patty Rowell and I’m the Head of Employer Brand globally for Amazon Web Services. Amazon Web Services is the Cloud Computing division that’s part of Amazon.

I’m really lucky because at Amazon you’re able to take on lots of different roles based on where your career goes.  

I’ve worked on both the Amazon side, with our operations, and our fulfillment centers, and customer service, and I’ve also been able to work with our team on the Amazon Web Services side.  

I love talking about what I do because I really feel that I have the best job in the company.  

My favorite part of the job is that I get to work really closely with lots of employees from all kinds of different countries, roles, levels, and I talk to them about why they like working there.

I find this great commonality with them that they are drawn to our culture and that they like to do it. I capture it, I package it all up into, hopefully compelling, content that makes other people want to join our company.

Amazon is a really great place to work because you do have so many opportunities. We’re in so many different types of businesses, and we’re growing so fast. You have the opportunity to almost create your own role in some cases.

We like to hire builders. And by builders I mean people that are really energized by solving customer problems and creating things that weren’t there before, and building on it.  Whether it’s together with the customer or together with their colleagues.  

The art of communication is really this ability to connect with other people and get to a shared understanding.

And when you can accomplish that, whether your audience is shareholders, or executives, or employees, or candidates, or the press, or IT analysts – I feel like communications can be an incredibly satisfying way to contribute to your organization, or your non-profit, or wherever you work, but also feel like you’re getting some gratification personally.”

You can watch Patty Rowell’s full interview here.

See other Rockstars of Culture & Communication videos here.

 

 

 

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