OFC was hatched under the bright fluorescent lights of a cubicle during a crisp November day in 2010. Jordan Berman, a marketing executive at MTV, was flipping thru a Nielsen research report when he came across a startling statistic that cited a majority of online video is watched between 2-4pm. Jordan then walked amongst his Millennial staffers and confirmed that cat videos had indeed conquered the coffee break. He realized that corporate marketing and internal communications would have to work much harder with more entertainment value if they were to earn the attention of his distracted employees.