CHALLENGE
The AT&T Business marketing team needed to engage entrepreneurs and small business owners around the idea that AT&T truly understands the technology needs of small enterprises.
AT&T: Escape the Cube
SOLUTION
OFC created and produced “Escape The Cube”, an episodic entrepreneur profile series that details how fascinating individuals left dull day jobs to launch dream start-ups, assisted by new technology. The series lives at Business Circle, AT&T’s community for entrepreneurs seeking advice on technology.
RESULT
The video series became one of the most highly viewed programs on the site and one episode generated more than 170,000 views.
