CHALLENGE
Marriott Vacations Worldwide needed a campaign for introducing their advanced new social intranet, WAVE, to employees with a splash!
Marriott Vacations: WAVE Intranet
SOLUTION
OFC crafted a fun multi-media campaign anchored by employee ideas on how technology might help create the perfect workplace. The irreverent animated teaser video introduced several off-the-wall tech ideas offered-up by employees including mind-reading drones that delivered office supplies. The narrator then reveals the WAVE intranet featuring Yammer & Skype as a better idea.
RESULT
The campaign generated plenty of positive buzz and awareness leading up to the WAVE launch. More importantly, Marriott Vacation employee adoption of the new intranet exceeded company projections.
