CHALLENGE
Mars Chocolate sought to position their Twix brand as the perfect office snack for active young professionals
Mars Chocolate: World Office Sports
SOLUTION
OFC created World Office Sports, the office athletics show NOT sanctioned by HR. Each irreverent 4-minute episode presented earnest coverage of ridiculous events like the Mail Cart Luge, 50M Swivel Chair Sprint, Wastebasket Ball, and Toner Cartridge Discus. Twix was integrated within the series via the “Twix Break Room Recap” along with co-branded media across Break.com, which distributed the show.
RESULT
The 4 co-branded episodes generated over a half million views and dozens of positive comments about Twix. The series succeeded in engaging the 18-34 yr old target audience to become one of Break Media’s top original series.
