CHALLENGE
Monster, the premier career site, sought to connect with Millennial job seekers on the idea that Monster is a gateway to roles where you can bring your whole self to work.
Monster: Cube Fabulous
SOLUTION
OFC created and produced “Cube Fabulous”, an irreverent office makeover series where two Cube Fabricator hosts surprise a cubicle dweller and transform her workspace from drab to fab! A promotion invited viewers to upload Cube Profiles for a chance to appear on the show!
RESULT
OFC produced 18 episodes, which generated millions of views and resulted in 105,000 new resumes uploaded to Monster. 1,200 viewers submitted Cube Profiles, which received more than one million views and ratings.
