OFC developed the “Morning Ritual” campaign to inspire a new habit of employees visiting BatChat to jumpstart their day. We filmed a documentary following a diverse slate of 5 employees, including Greg Brown, Motorola Solutions CEO. Cameras captured each employee during their unique morning rituals, which included walking the dog, hitting the gym, and commuting via train. Each employee showcased a different aspect of the BatChat interface on their phone or tablet (search, news, blog, etc) and how the site has become an important part of their day.