Motorola wanted to engage music fans with their launch of the Droid RAZR MAXX HD phone.
OFC created Tip Cup, a surprise music performance series where famous artists like Richie Sambora played undercover on the street for tips that Motorola multiplied to $10k for donation to MusiCares. OFC creatively integrated Motorola’s cellphone into 3 episodes that were distributed at CBS.com.
The 3 episodes generated more that 500k views and thousands of social media shares/likes/retweets. Co-branded Motorola ads engaged millions of CBS.com visitors and $30k was donated to MusiCares, the Recording Academy’s charitable organization that helps musicians down on their luck.