Adelante, a Hispanic/Latinx employee resource group within PepsiCo, wanted to reveal their brand new national logo in a BIG way at the 2020 Hispanic Heritage Month opening event.
To build excitement and capture attention, PepsiCo called upon OFC to edit an ultra high-energy video celebrating Hispanic/Latinx culture. With captivating visuals, incredible on screen graphics, and a super punchy music track, the narrative of Adelante was told in a tightly edit video, building up to the big reveal: Adelante’s brand new national logo.
Played at a heavily attended virtual event, the video was incredibly well-received by employees of PepsiCo nation-wide. Both Adelante members and non-members alike reveled in the creativity shown in the video, which was inspired by the thoughtful, fresh, and vibrant Adelante logo.