CHALLENGE
PepsiCo Beverages North America needed a campaign to get employees excited about their revamped intranet site, PBNAnow.com
PepsiCo Beverages North America needed a campaign to get employees excited about their revamped intranet site, PBNAnow.com
A teaser video premiered 1-week before the PepsiCo Town Hall to pique interest in the big announcement to come. The final video then premiered at the Town Hall, garnering attention, laughs, and conversation about PBNAnow.com, which saw a major spike in traffic post-launch.