CHALLENGE
Unilever needed to spur conversation amongst employees around the company’s dedication to sustainable living, a central pillar of the CPG company’s new vision.
Unilever: Banned by Sustainable Living
SOLUTION
OFC created and produced “Banned By Sustainable Living”, a hilarious caught-on-camera series where actual employees are captured on surveillance video doing horrible things to the environment. Each episode shows “Green Living Gone Wrong.”
RESULT
The premiere episode captured the VP of Unilever’s AXE brand taking a 90-minute shower while singing a ridiculously awesome medley of songs. The video went viral across the globe within 24-hours of a screening at the Unilever North America town hall meeting in Englewood Cliffs, NJ.
