Process
OFC acts as an extension of client communication departments, becoming fluent in their business while bringing fresh perspectives. Our “3P” methodology ensures campaign success with the creation of compelling programming that is showcased by buzzworthy promotion for delivery on any multi-device platform.
Media & Message Strategy
An effective campaign starts with understanding the channels by which employees consume content: digital (intranet, email, social media), on-site (video screens, posters/flyers), and events (town halls, staff meetings, webinars). The message delivered by those channels must then reflect both what management wants to say and what employees want to hear.
Creative Ideation
It’s been said, “to be typical is to be invisible.” The development of unique and compelling campaign ideas is therefore critical to earning employee attention. We fuse office culture and pop culture to generate original approaches that defy cubicle conformity.
Writing & Design
Big ideas are essential, but not sufficient. OFC writers and designers put flesh on the bone by crafting storyboards, scripts, collateral and logos that avoid “corporate speak.” We help companies talk like humans to ensure their employees receive messages that are relevant and authentic.
Production & Promotion
To paraphrase Yogi Berra, “production is 90% preparation and the other half is spontaneous creativity.” The OFC crew masters production logistics to ensure employees are comfortable when the cameras roll. Our promotional efforts leverage employee influencers across all levels of the company to create positive noise.
Measurement & Optimization
We measure both leading and lagging indicators to evaluate campaign performance and continuously improve communications. Leading indicators include employee engagement with content (views, clicks, likes, comments, forwards) while lagging indicators signify attitude and behavior change (org health survey responses, retention, productivity and performance).
