Process
OFC acts as an extension of our clients, becoming fluent in their business while bringing fresh perspectives and unparalleled execution.
MEDIA & MESSAGE STRATEGY
An effective campaign starts with understanding the channels by which an audience consumes content: video, digital, outdoor, events, etc. The message delivered by those channels must then reflect both what communicators want to say and what the audience wants to hear.
CREATIVE IDEATION
TYPICAL IS INVISIBLE™ - The development of unique and compelling campaign ideas is therefore critical to earning audience attention. We fuse business objectives and pop culture to generate original approaches that defy conformity.
WRITING & DESIGN
Big ideas are essential, but not sufficient. OFC writers and designers transform concepts into campaigns by crafting storyboards, scripts, collateral, logos, and presentations that avoid “corporate speak.” We help companies talk like humans to ensure their internal and external audiences receive messages that resonate.
PRODUCTION & PROMOTION
To paraphrase Yogi Berra, “Production is 90% preparation and the other half is spontaneous creativity.” The OFC crew masters production logistics to ensure everyone is comfortable when the cameras roll. Our promotional efforts leverage employee and customer influencers across all levels of the company to create positive noise.
MEASUREMENT & OPTIMIZATION
We measure both leading and lagging indicators to evaluate campaign performance and continuously improve communications. Leading indicators include audience engagement with content (views, clicks, likes, comments, forwards) while lagging indicators signify attitude and behavior change (awareness, preference, performance, sales, acquisition, retention, brand and org health scores).