PepsiCo: Moments of Choice
PepsiCo needed to inspire internal and external stakeholders alike on how the company is transforming how they make, move, sell and service their products via the Precision DSD initiative.
OFC created and produced “Moments of Choice”, a cinematic video that shows what it takes to put the perfect drink for each occasion in the hand of every consumer in every store in every neighborhood. The video offers a behind-the-scenes look at the people and technology pushing PepsiCo forward.
The video captured the imagination of employees and retailers around how PepsiCo owns the moment of choice for its customers by orchestrating a cast of thousands enabled by new technology, tools and data.