Princeton Athletics: Footsteps


Princeton Athletics sought to showcase the multi-dimensionality of their talented student athletes in a 30-second commercial that would air on ESPN, social media, and in-arena screens.


OFC created and produced “Footsteps”, a gorgeous 0:30 spot that places viewers in the shoes of student athletes as they venture forward from the classroom to the locker room. Each step on the Princeton campus reveals a facet of student athletes (scholar, leader, champion) leading up to an action montage revealing the academic and sports interests of each amazing individual.


The spot has generated buzz and broad acclaim among a multitude of external and internal audiences spanning prospective students, current students, alumni, faculty and staff. OFC has kept the spot fresh by incorporating a rotating array of student athletes. The spot generated extensive attention during the historic 2023 Princeton men’s basketball run in the Sweet 16 of the NCAA tournament.

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