Amcor, a global leader in developing and producing high-quality, responsible packaging solutions, was seeking a fresh new corporate presentation for leaders and salespeople to present a new vision of the company.
SOLUTION
OFC recommended a 180-degree shift away from the existing template, which featured lots of tiny package images in a plain vanilla format that felt very clinical. OFC’s creative approach was to reflect the beautiful lifestyle imaging of Amcor beverage partners like PepsiCo by incorporating Instagram style slice-of-life images of beverage consumers juxtaposed with a single large high definition visual of an Amcor-produced bottle.
RESULT
The resulting deck was celebrated by Amcor executives and sales professional alike, who were eager to shed their stodgy image in favor of a more progressive look focused on creating more sustainable packaging solutions for modern customers.
