AT&T: Cyber Makeover Challenge


AT&T Cybersecurity and VMware were looking for a disruptive way to engage IT decisionmakers in the enterprise, healthcare, education, and government sectors. The specific challenge was to showcase how the VMware Workspace ONE enterprise management platform is offered as an AT&T Business solution that enables IT administrators to securely manage mobile devices, desktops, laptops, and other applications.


OFC conceived and produced Cyber Makeover Challenge, an episodic video series where Jessica and Kurt (AT&T Cybersecurity Specialists) diagnose the cybersecurity challenges faced by different industries and pinpoint powerful solutions like VMware Workspace ONE to keep employees connected and protected virtually anywhere. OFC pivoted away from typical cybersecurity industry scare tactics, and instead nodded to the popular reality makeover series genre to help AT&T prospects discover cybersecurity that’s fab and fierce!


OFC produced 4 episodes of the Cyber Makeover Challenge series, which generated thousands of views and helped AT&T sales professionals book a significant number of meetings with prospective cybersecurity customers interested in VMware Workspace ONE.

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