AT&T Cybersecurity: VSS (Vulnerability Scanning Services)

CHALLENGE

AT&T Cybersecurity is the telecommunication leader’s new division formed after the acquisition of AlienVault, an innovative Silicon Valley start-up. AT&T needed a new approach for showcasing its powerful solutions that protect enterprise customers from cyberattacks.

SOLUTION

The solution was a high impact animated explainer video introducing AT&T’s innovative VSS: Vulnerability Scanning Services. OFC writers crafted a compelling script brought to life with motion graphics from our animation team and a professional voiceover with music.

RESULT

AT&T Cybersecurity distributed the VSS video across a spectrum of channels to engage prospective customers: att.com/securitywebsite, YouTube, LinkedIn, trade shows, sales presentations and beyond. The video has helped generate significant customer interest and purchase of the VSS service, and led to OFC creating a longer form companion video offering a detailed product tour.

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