PepsiCo: Muscle Milk & Gatorade

CHALLENGE

PepsiCo Beverages North America is getting pumped about protein with a sports fuel portfolio anchored by Muscle Milk and Gatorade. The beverage leader needed a high impact video to rally employees and customers around the value added protein segment, along with new product offerings from both brands.

SOLUTION

OFC produced a powerhouse protein campaign video that focused on how protein supercharges strength, so athletes can reach their max in the weight room or reign supreme on the scoreboard. The video highlighted the protein business opportunity and showcased new flavor innovation for Muscle Milk and the launch of an exciting new Gatorade Super Shake loaded with 30 grams of protein, 10 grams of sugar, G level electrolytes, and antioxidants.

RESULT

OFC’s video anchored a successful commercial launch of the Muscle Milk and Gatorade protein offerings, helping PepsiCo continue their combination of the $11 billion sports fuel category.

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