PepsiCo: SAVVY

CHALLENGE

PepsiCo Beverages North America took a bold step in leveraging digital technology to sharpen their competitive edge with the launch of SAVVY. SAVVY is an advanced mobile platform that makes it easier for employees to manage accounts, write orders, deliver product, merchandise shelves, and lead teams. PepsiCo looked to OFC for help in articulating the SAVVY story to ensure a successful launch across thousands of employees.

SOLUTION

OFC produced a series of videos distributed to PepsiCo employees that positioned SAVVY as “an advanced platform that amplifies your expertise.” Messaging defined SAVVY as smart, seamless and simple. OFC drafted a powerful story by combining beautiful animation, app interface imagery, live action b-roll footage, and contemporary music.

RESULT

OFC’s hype and instructional videos built buzz for the SAVVY launch and contributed to a successful rollout that maximized awareness and adoption.

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